Step 1
Offer promotional products. The majority of people
love freebies, and creating an event at which you give away products is
more likely to draw customers that might not otherwise have been
interested. In addition, a promotional event creates an opportunity for
you to send out a press release about the event--as well as the
product--and thus utilize the local media outlets, such as newspapers
and news programs, for getting the word to the public.
Step 2
Order printed promotional material that shares
information about the products. Printed promotional material can range
from simple flyers to more elaborate pamphlets that detail product
specifications. In addition, business cards can be an excellent
marketing tool. If the company features one product in particular, the
business card can note that the company is “home of the
______ product,” or something along those lines, to keep
the connection in mind for customers. And be sure to hand out as many of
these printed promotional items as possible, to reach the widest
desired audience.
Step 3
Create sample sizes of products and offer them to
those who can review the products and offer feedback or a positive
response. Focus on sending the samples to those with credibility in the
industry, such as professionals or experts whose feedback will have more
effect on convincing customers to try the product.
Step 4
Collect testimonials from customers who have used
and enjoyed the product. Testimonials can be a powerful tool for
convincing potential customers to take the plunge, because they create
the link between customers who trust the opinions of others like
themselves. Suppose, for instance, that you have designed and are
marketing a new range of hand lotion. Testimonials from customers can be
powerful for persuading others to pass by more familiar names to use
your product. What is more, testimonials that speak to specific
–such as reduced psoriasis or elimination of chapping on
hands–can help to convince others with similar concerns.
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